Chapter 15 Article Review : Lenovo Restructures as Emerging Market Focus Grows

Lenovo will create developed and emerging market units in the place of its regional business divisions as it moves its focus back to emerging economies. Lenovo’s new mature markets division will focus on Western Europe, North America and Japan. Its emerging markets units will include Africa, the Middle East and most of Asia, including China. Building a presence in emerging markets could boost Lenovo in the long term. China, Lenovo’s most important market, accounted for 45% of the company’s sales in the last quarter.